Moonflower
Bath Potions

Moonflower is a brand of witchy bath products. I created this project because I love fantasy themes and I wanted to make products that create a magical atmosphere. Our branding is medicinal and apothecary-inspired.

The branding draws inspiration from herbal medicine and dark fantasy. The name "Moonflower" was selected because moonflowers are night-blooming; therefore they are pollinated by nocturnal creatures such as bats and moths. Moonflowers are also believed have medicinal properties which aid in treating anxiety and insomnia.

I created this project because relaxation is very important to me, but I also want to make time for all the things I like. I love dark fantasy games, shows, books, and music. So I wanted to come up with a way to integrate my interests into self-care.


Catherine MacGuire | 2024